> Recognising the needs of consumers of coaching and mentoring services for an authoritative, impartial and objective source of information on the quality of service provision available in Wales
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> Providing a membership forum for people in Wales involved in the wide variety of the applications of coaching and mentoring
> Recognising the need for professional standards and ethics and promoting these in line with the European Mentoring and Coaching Council (EMCC) code of ethics
> Recognising the professional supervision needs of members and offering provision to meet these needs
> Recognising the need for continual professional development through the provision of leading edge workshops and presentations
> The provision of monthly meetings offering opportunities for members and non members to network